brand Concept

Anak Ketjil means simply “little kid” in Indonesian and is a common nickname for cute kids. 

Anak Ketjil is born in sunny Bondi Beach and it is Australian owned and designed, with the manufacturing taking place in the city of my birth, Jakarta. 

The focus of the brand is on creating looks that help children live life in their best colours, so naturally the branding mirrored that vision.